SVMC latches on to breastfeeding event
Sierra View Medical Center will join hospitals in nearly 28 countries for a synchronized global event
PORTERVILLE – Being a mother is one of the most common, yet special experiences in the world. Part of the experience is nursing a young infant.
In concert with the rest of the globe, the Sierra View Medical Center’s (SVMC) Breastfeeding Resource Center is inviting local breastfeeding mothers and their babies to join thousands of other moms alike across the world to take part in the Global Big Latch On, a synchronized breastfeeding event, this Friday, Aug. 2 from 9:30 a.m. to 11:30 a.m.
Global Big Latch On takes place annually during World Breastfeeding Week in August and serves as a peer support and community development event which aims to strengthen national and global support for breastfeeding. It also aims to normalize breastfeeding as part of daily life.
With nearly 60,000 people worldwide participating in last year’s Global Big Latch On, Sierra View Medical Center’s Breastfeeding Resource Center is excited to invite all mothers and their babies to be a part of the 10th Annual Global Big Latch On. To learn more about the Global Big Latch On visit biglatchon.org/about.
Women’s Health Action started the Big Latch On in New Zealand, in 2005. Joanne Edwards (Small Beginnings Group, LLC) introduced the Big Latch On to Portland, Oregon in 2010. In 2011, Annie Brown and members of Le Leche League USA worked with Joanne to grow the Big Latch On across the USA. Women’s Health Action and the Big Latch On global coordinator Joanne Edwards of Small Beginnings Group, LLC joined forces in 2012.
In 2018, 28 countries participated at 778 places and 21,500 feeding children. It was a gigantic leap from 2010 where only two countries participated at 147 locations with 2,045 feeding children.
SVMC encourages moms that are interested in participating to visit the Facebook event page for updates and further information at facebook.com/sierraviewmedical/.