Discount grocer ALDI scouts locations in Visalia as part of aggressive expansion in California
VISALIA – The fastest growing grocery chain in the U.S. may be looking to move to Visalia.
ALDI recently announced it was going to open stores in Hanford and Porterville and was scouting locations in Visalia. The City of Visalia confirmed that the discount grocer has inquired about finding a location in Visalia but no plans have been filed. Tom Cindel, group director of operations and logistics, Moreno Valley Division at ALDI, was not ready to comment on a possible Visalia location.
“We look forward to sharing news as future plans are solidified,” Cindel stated in an email to the Sun-Gazette.
The no-frills grocery store focuses on low prices and a quick-and-easy shopping experience. ALDI sores are smaller than a traditional supermarket with just a few aisles compared to 30 elsewhere. And more than 90 percent of the groceries ALDI sells are under its own exclusive brands, all of which are free of certified synthetic colors, partially hydrogenated oils (PHOs) and added MSG. The company also prides itself on being a green business. For the fourth year in a row, ALDI ranked in the top 10 on Greenpeace USA’s “Seafood Scorecard,” which recognizes the seafood sustainability of grocery retailers nationwide. Shoppers will find fresh meat, bread, dairy, produce and household items priced up to 50 percent less than at other traditional grocery stores. ALDI carries weekly must-haves and displays them in their designed shipping boxes to help save time and resources to restock shelves. ALDI’s store models also eliminate non-essential services like banking, pharmacies and check cashing. The company claims that these small differences add up to big savings for customers.
This time last year, ALDI announced it was exploring opportunities in the Central Valley as part of an aggressive plan to place 25 stores in California and reach 2,500 stores by the end of 2022. In just one year ALDI has opened 56 stores in California. The closest stores are two locations in Bakersfield. Stores typically employ between 15 and 25 employees.
Headquartered in Batavia, Illinois, ALDI operates more than 1,750 U.S. stores in 35 states. More than 40 million customers each month benefit from the simple, streamlined approach ALDI brings to retailing. Founded by the Albrecht family, the first ALDI store opened in 1961 in Germany, making ALDI the first discounter in the world. For more information about ALDI, visit aldi.us.