Sharing something beautiful
Joshua trees may not be a pleasing vegetation to look at, but there is no doubt that their distinctive beauty has inspired many throughout the ages.
These spiky desert plants were originally given their name by a group of Mormon settlers, crossing the Mojave Desert. The tree’s unique shape reminded the settlers of a biblical story in which Joshua reaches his hands up to the sky in prayer.
“We found that the name of the tree fit our philosophy. The trees are known for coming from nothing,” said Joshua Tree co-owner Pammy Bueno.
It was during a shopping excursion through Downtown Exeter, last year, that Asha Pratt began thinking the small town would be the perfect place to own a boutique. Pratt and Bueno are longtime friends who shared a love for gardening and homesteading. The two also shared the realization that as their children were getting older they wanted to explore their hobbies.
With the support of their spouses the Visalia natives purchased the retail space on E Street, formerly Josette’s, in May.
“Two days after we had the keys we thought, ‘What did we do?’”, laughed Pratt.
Since opening their doors, both agreed that throughout their journey into retail, “Things just fell into place.”
After acquiring the location, they closed their doors for the summer in order to renovate their new boutique. Although the building was left in great condition by the previous owner, Pratt and Bueno transformed the space and made it home by adding new lighting fixtures as well as distressed wood paneling along the walls. They also installed a new tin ceiling, which along with the new lighting fixtures, adds a warm glow to the already cozy boutique.
“When people come into the boutique they say this place just looks like us,” said Pratt.
They also took the summer to research product lines such as Pratt’s favorite, Happy Habitat. Happy Habitat is a specialty line of linens designed by Karrie Kaneda. The full-sized eco-friendly throws that are made in the USA from 80% recycled cotton and 20% recycled Acrylic. The incredible plush throws come in a variety of colors and patterns. “There is something for everyone here,” said Pratt.
One of Bueno’s favorite products is a clay pottery collection crafted by Arizona ceramic artist, Mike Cone. The beautifully molded pots are always one-of-a-kind and perfect for any room of the house.
Joshua Tree also offers Air Plants. These succulent plants need no soil to grow because water and nutrients are absorbed through the leaves. They are drought durable plants and are sold in lovely hanging clay pots. In addition to the home goods found at Joshua tree, there is also an abundance of chic accessories and clothing.
Follow Joshua Tree on Instagram for sneak peaks into new products at joshua_tree_exeter or visit them in person at 124 S. E Street in Exeter. “It’s been an adventure and we are just taking things one day at a time,” smiled Pratt.